Gucci Goodness: A Utopian World

What a wonderful day it is when you wake up and see something different and inspiring. I believe this Utopian fantasy world created by the coupling of fashion power house Gucci and Spanish artist Ignasi Monreal in support of the Spring 2018 collection is just that.

Gucci has a fantasy of a utopia, and it includes the evolution of human abilities and appearance, the marriage of past and present architecture, design, and fashion, and of course, Gucci handbags and ready-to-wear. The Italian fashion house for Spring 2018 curated Spanish artist and illustrator Ignasi Monreal to create a surreal world to showcase the new collection.

Ignasi, who partnered with Gucci for many projects including the recent 2017 Gift Giving campaign. This world focuses on the earth, sea and sky, with the earth represented by a woman lying in fresh swamp water and resting a handbag on a chair in a garden, the sea represented by a candle floating in water on a fishing line and mermaids visiting a napping sailor, and the sky represented by women sitting on Earth and hovering above the clouds and fishing with airplanes.