That’s right BETCHES

Betches, everyone’s favorite satirical social handle and female-driven digital company, is proud to kick off their newest campaign, ‘Summer of Betches.’

Betches, which started as a college blog in 2011 by Samantha Fishbein, Jordana Abraham and Aleen Kuperman, is now a viral social media and leading digital humor company. The Betches Instagram account alone sees a monthly increase in followers by 100,000 and within this past year their Instagram has grown by approximately 1.3 million followers.

Tapping into their loyal audiences, ‘ Summer of Betches’ is a campaign designed to engage local New Yorkers, while offering the social handle’s following a way to virtually participate in the activations by following along with its designated hashtag, #SummerofBetches.

As a leading millennial brand Betches knows the importance of engaging their audience and their latest campaign uses guerilla marketing techniques alongside a strong social activation.

Throughout the month of July, Betches will be having ‘Surprise and Delight’ activations all over New York City with fans having the chance to win a luxurious, all-inclusive, 4-day trip for two at UNICO 20°87° Hotel Riviera Maya in Tulum, Mexico. In order to win the exclusive trip, fans will need to Instagram anything from the ‘Summer of Betches’ campaign using the hashtag #SummerofBetches


Shut Up! How
Do I Enter To Win?

V easy. Remember how we said we want you to follow us around NYC and the Hamptons this month? That’s because we’re hosting the #SummerofBetches instagram contest. All you have to do is post an instagram of anything from Summer of Betches, and add it to the #SummerofBetches hashtag. See, v easy. I mean, you’d probably have done it anyway.


I Literally Can’t With This Traffic Right Now:

Follow the hot pink, Betches-branded Jitney to the Hamptons from June 26th to July 24th. Don’t let traffic get you down, sighting and sharing your Jitney photo on Instagram with hashtag #SummerofBetches will enter you to win that free trip for two to the luxurious all-inclusive UNICO 20°87° Hotel Riviera Maya.


I Literally Can’t With This Hangover Right Now:

Far superior to your average latte, this yet-to-be cliche espresso bar in China Town will be selling special edition vegan, rainbow pink lattes. Bring your latte-gram game for a chance to enter. The Good Sort: 5 Doyers St, New York, NY.


I Literally Need to Workout Right Now:

Detox and sweat-it-out with Exhale Soho, the exclusive fitness studio partnered with Betches for this summer campaign. Every Thursday in July, Exhale Soho will be offering a Betches class at 5:45pm. ‘Barre So Hard’ and show your friends that summer bod. Exhale Studio: 40 Wooster St, 2nd Floor, New York, NY.

Shop With Us
I literally need these clothes right now.

Take advantage of Summer of Betches with this exclusive discount code to receive all of your fave items at a deal! Like you don’t have them already? Buy before they sell out.

Your discount code: SUMMEROFBETCHES17

I Literally Can’t With My Split Ends Right Now:

Betches’ favorite Soho salon is giving away complimentary services along with a copy of their latest book, “I Had A Nice Time and Other Lies; How To Find Love And Shit Like That.” on July 19th  Spoke & Weal: 147 Grand St, New York, NY.


I’m Literally Not in New York City Right Now:

Not in NYC, no problem. Get entered into the competition by shopping and using the discount code: SUMMEROFBETCHES17 or upgrade your reading material with Betches’ two best-selling books, I Had A Nice Time And Other Lies…: How to find love & sh*t like that and Nice Is Just A Place In France

Win a Free Trip To Tulum

I literally need a vacation.

Everyone knows the end of summer is depressing AF, and we want to help you get over that. That’s why we’re partnering with the luxurious all-inclusive UNICO 20°87° Hotel Riviera Maya to give away one 4-day trip for two to Tulum to one amazingly lucky winner. Flights included. You can thank us later.


For more information on ‘Summer of Betches’ visit

About Betches:

Betches was founded as a blog by college roommates Samantha Fishbein, Jordana Abraham and Aleen Kuperman in 2011.  Betches is now a viral social media and leading digital humor brand for female millennials. The business includes a lucrative webpage, viral social media accounts, a podcast, a national comedy tour, an online shop – Shop Betches and the authoring of two best-selling books, I Had A Nice Time And Other Lies…: How to find love & sh*t like that and Nice Is Just A Place In France.