UGG’s ‘Glitterati Challenge’


This fall, UGG is  stepping into the season with sparkle, partnering with Swarovski crystal for the first ever ‘Glitterati Challenge’ in celebration of the new Swarovski crystal customization opportunities in our UGG stores!

Inclusive of all  23 North American UGG Australia stores, we will host an in-store only contest for the chance to win a custom crystalized pair of Classic Tall boots.  UGG fans are invited to visit any UGG store, view the display and guess the number of crystals used to cover the coveted boot.  One lucky winner will take home a pair of the custom Swarovski jeweled boots – a prize retailing at almost $5,000!  The boot itself is hand-crafted and requires about 40 hours of labor to complete.

The ‘Glitterati Challenge’ will run from October 8th through October 22nd.  There is no purchase necessary to participate, and the winner will receive their custom boots in time for the holidays.  The lucky winner will be announced on November 3rd.

The ‘Glitterati Challenge’ kicks off the new design palate of Swarovski crystal customization offered by UGG Australia stores this fall.  With additions like detailed stars, skulls and flowers, the new options are a way to bring sparkle to favorite classic UGG styles, from boots or slippers to loungewear.