Cool Surf vibe hits NYFW – THADDEUS O’NEIL

New York, New York, September 5th, 2014 — Luxury playwear label, Thaddeus O’Neil (, celebrated the debut of their Spring/Summer 2015 collection onThursday, September 4th, 2014, at 91 Horatio Street in New York’s Meatpacking District. To kick off New York’s Fashion Week, Thaddeus O’Neil presented the Spring/Summer 2015 Collection titled “Children of the Sun” with a series of “happenings” which showcased 20 looks styled by stylist, David Vandewal, to the tune of a Rimbaud mash-up poem over an oceanic soundscape.   You could smell the surf, it was surreal.

Thaddeus O’Neil designs with the abandon and rebellion that is customary and historical of surfing and surfers; a sort of PRE-punk credo, juxtaposed with surfing’s poetic and romantic essence. Diana Vreeland, in an interview with Hubert de Givenchy, speaks to the pop-cultural archetype ecstatic dream and ideal that is the surfer. The “Children of the Sun” presentation was designed as an homage to this image of the iconic surfer, flowered with Thaddeus’s personal passion for philosophy and prose.

We loved this show/presentation.  Coolness oozed all over the place…from the vintage cars parked out  front of the meatpacking address to the star studded guest list.  This guy knows how to set a scene. The attention to detail was off the charts and everything was perfectly orchestrated. We could not have been happier to be included.

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