New captain at the helm DIOR pre-fall 2017

“I don’t think it’s possible today to only show one look; I think women want iconic pieces that allow them to find a look for themselves,” declared Maria Grazia Chiuri, whose Pre-Fall collection for Dior marks the first of many creative iterations she will present throughout a significant year in the maison’s history: its 70th anniversary.

Dior’s first female artistic director Ruth Bell explained that since taking the helm, she has been paying more attention to Paris, arriving at the conclusion that it is even more diverse than people realize. “This multicultural aspect gives the city its spirit of freedom,” she added. . Re-imagining this  bohemian impulse through  Dior’s savoir faire thus became the collection’s compelling concept.