The Kids are All Right

Lately it seems you can’t go anywhere without seeing a celebrity’s offspring on a billboard. I’m not going to poo poo nepotism, whether you believe that they belong in high regards is up to you..I personally believe that the “Genes” stand on their own. No pun intended as LA based denim brand Hudson features up and comers Kaia Gerber and Gabriel- Kane Day-Lewis. Industry fresh faces are both descendants of industry elite as Gerber is the daughter of supermodel Cindy Crawford and Rande Gerber and Day-Lewis is the son of Oscar winning actor Daniel Day-Lewis. The campaign was photographed by legendary photographer Patrick Demarchelier under the art direction of advertising guru, David Lipman and will be Gerber and Day-Lewis’ first apparel brand campaign.

Hudson will launch its Fall / Holiday 2017 campaign this August across multiple media platforms including billboards, social media and will be displayed across multiple media outlets digitally throughout the season.

About Hudson Jeans

Hudson Jeans designs, produces and sells fashion denim, apparel and apparel related products to the retail and premium markets under the Hudson® brand and related trademarks. An original pioneer in the premium denim category, melding the legacy of British Cool with the spirit of California casual, Hudson has expanded into a broader lifestyle brand and is currently celebrating its 15th anniversary. Originally founded by Peter Kim in 2002, Hudson has fueled the growth of the category worldwide through unyielding passion and positive energy.  Hudson is worn as a badge of style and a commitment to being forever forward. In September 2015, Hudson Jeans merged with Robert Graham and Swims to become the publicly traded Differential Brands Group Inc. (NASDAQ:DFBG). For more information, please visit Hudson’s website at



Since 2002, Hudson has been fundamental in the transformation of the denim market. Founded by Peter Kim, Hudson has fueled the growth of the category worldwide through unyielding passion and positive energy. Rooted in the legacy of British Cool and liberated by the free spirit of LA.



HUDSON is about pushing boundaries in our field and with our craft. It is our way of living by and acting on a very simple idea: Things don’t have to be the way they are. In everything we do, the goal is to inspire the power of self and empower our employees, our communities and our consumers to challenge routines and affect change.