COACH runway hair DIY by REDKEN

COACH f/w 2017  Hair by Guido, Redkin Global Creative Director

“I’ve started out washing the models’ hair with Diamond Oil Shampoo and Conditioner to obtain really soft, shiny hair. I let it air dry to obtain its natural texture. Once dry, I brushed the hair through to soften the look. It’s an airy, romantic look for Coach, especially compared to last season. The Coach girl remains the same, but transforms – she’s still a downtown girl, with a romantic edge.” – Guido


Prep the hair with Diamond Oil Shampoo and Conditioner to cleanse the hair and add shine



While hair is damp, apply a little Glow Dry Style Enhancing Blow Dry Oil for softer texture and added shine.

Create a center part using fingertips.

Allow hair to air dry.

Brush through the length with a boar-bristled brush to soften texture.

To add bend to the hair, use a curling iron on random sections and brush through.

Images courtesy of Redken