Calvin loves Kendall by Joannah McGuinness
You either loved them or hated them, but the “My Calvins” adverts featuring Justin Bieber were a phenomenal success for the brand. Understandably the pressure was on when appointing a new brand ambassador who could emulate Bieber’s success, but we’re pretty sure the fashion house are on to a winner with this one.
Model of the moment Kendall Jenner has been unveiled as the brands new face in a series of photographs shot by Vogue photographer Alasdair McLellan!
Kendall has been working hard to distance herself from the reality TV saga in a bid to be taken more seriously and solidify herself as a fully-fledged supermodel. With appearances on countless runways, including Chanel and Alexander Wang, a lucrative deal with Estee Lauder and now an initiation into the house of Calvin Klein it’s safe to say that she has well and truly achieved her goal.
When asked about their latest collaboration Melisa Goldie, Chief Marketing Officer of Calvin Klein said “Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans Business”.
Undoubtedly Kendall’s hordes of dedicated fans will flock to Calvin Klein stores in order to copy her undeniably amazing style – making this latest campaign a guaranteed success for the brand.
Expect to see a lot of this brunette beauty in 2015.