See Now Shop Now..sets new precedence

The trend for see-now, shop-now Fall collections that began on Wednesday evening at Tom Ford continued on Thursday at New York Fashion Week with a runway show from Thakoon.  Thakoon Panichgul revamped his business model completely to show in-season, inviting guests to a rooftop  in Dumbo . The clothes were instantly shoppable—as are Ford’s.  The somewhat grungy, 1990s vibes of the collection were unexpected from a designer known for sweet cocktail shifts, but there’s nothing like sales to show which way the wind is blowing: Many of the 31 runway looks are already available for purchase.


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