What happens when a fashion brand collaborates with PornHub? Hood By Air’s Spring 2017 show answered that question, which kicked off with five or erotic sound effects and ended with a ghostly rendition of “I Touch Myself.”
Sex sells people, there’s nothing new except a in this case they just said what the H, let’s do it ,and joined forces with PORNHUB and threw it on the runway.
“Hood by Air epitomizes contrast, resulting in a style that encompasses and juxtaposes aggressive street wear, hip-hop, art and high fashion. Shayne Oliver has seamlessly deconstructed the boundaries of fashion and created a brand that emanates edginess and defies convention,” said Corey Price, Vice President, Pornhub. “Here at Pornhub, through the past year, we’ve successfully diversified our brand, penetrating an assortment of verticals, including fashion. Working alongside Hood by Air and sponsoring Shayne’s fashion show at New York Fashion Week was an immense pleasure, especially as we continue our foray into the fashion industry. The show was an audacious exposition of fashion, culture and sex, epitomizing what Pornhub represents today”
Shayne Oliver of Hood By Air is aware of this. His posse of club kids and art-world friends were joined by some pretty high-profile faces at the show today, including Naomi Campbell, Jaden Smith, will.i.am, and rappers Rick Ross and Juicy J. Dedicated HBA fans will know that Oliver’s talents go beyond the runway—with an album made in collaboration with London-based electronic producer Arca in the pipeline for fall, he’s adding musician credits to his résumé.
Founded in 2006 by Shayne Oliver, Hood by Air is a cult-favorite fashion brand. Provocative and audacious, the brand’s work subverts traditional divisions between authentic and global, shared male and female, insider and outsider, art and commerce.