JOYRICH @made

JOYRICH x MADE FASHION WEEK written by Giovanni Perez
Each season MADE Fashion Week injects a new sense of youthful excitement into the whirlwind of New York fashion week shows.

One collection that stood out was was none other than LA based label Joyrich. They have been taking the fashion industry by storm with their charismatic vision that quickly transformed into a go to brand for cult graphics, novelty prints and uninhibited fresh takes on contemporary street wear. This week, Joyrich teamed up with Milk Studios as they presented their fall 2015 collection for the first time during MADE Fashion Week.

The collection was like a display of pop art High School cliques. Richie Rich cartoons, composition notebook prints, Patrick Nagel pieces and fuzzy Coca Cola get ups were some of many fun outlandish inspirations within their collection. It was the perfect addition to their to their list of memorable installments under their belt. It is no wonder why many celebrities such as Beyonce, Rihanna, Jessie J and many others have emerged as fans.

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