Stella McCartney has shown that sustainable fashion can still look innovative and stylish. During the lockdown, she used the time to work on a A to Z manifesto for the future of her brand reinforcing every idea she’s ever believed in. A for accountability, O for organic, V for Vegan and so on.
What I found most interesting is McCartney has stuck to her fundamentals of design and branding with this collection. She still finds a way to give us a line that is wearable and remains relevant despite the current trends. Bravo!